Impressions

Mission: increase visibility of my Kindle library.

The fascinating world of free social media (SM) had me spending money in this free world yesterday. Like many writers, I spend almost as much time advertising my books as I do writing and editing them. Was there an easier way?

I’d tried Google Ads years ago, but frankly, the ads failed because I failed. I had zero idea and inclination on how to do advertising. Google may have had better outcomes if I’d shown even an ounce of interest. I’ve not made the same mistake again this year, and am energetically pushing my books through social media and homemade graphics.

But I was still curious the effectiveness of paid SM outreach, so here’s my thoughts on using Twitter Ads (TAs).

Conclusion: Twitter Ads makes it easy to spend your money while creating the illusion that you’re making a dent in Twitter traffic.

Methodology: Yesterday, I flicked the switch on my first TA using my pinned tweet. If you’re so inclined, click on that “graph” symbol at the bottom of your soon-to-be promoted tweet. If this is your first time promoting this tweet, then you’ll want to click on the “Get Started” button on the lower left.

You’ll go through the usual screens for address and credit card information, and you’ll be able to set your budget. Fifty dollars is the minimum. By the way, those nifty big numbers are WAGs: wild ass guesses. When I set my budget yesterday, the initial WAG was 5,000 impressions.

I spent my $50 budget in less than a day, gaining almost 11K impressions which meant absolutely nothing. Twitter plopped my pinned tweet on that many accounts, but there was no guarantee that my tweet was viewed 11K times. It almost certainly wasn’t, in fact, as I learned from my research before going this route.

No, the meat of the promotion was under “Total Engagements,” the yellow parts of those bars. There were 81 total clicks (!) on my promoted tweet on 11K twitter accounts. That’s 62 cents per click for those of you scoring at home.

Results: I did not sell any more or less books yesterday, and my KDP pages read stayed on average.

Caveats: My pinned tweet perhaps was not eye-catching as it could be. There’s a whole science on the internet about drawing attention to eye-catching tweets. And maybe Saturday was not the best day to run an ad campaign because people have real lives on weekends. If I get Christmas money, I’ll try again on a weekday when people are trapped at their computers.

Last Conclusion: Caveat Emptor, as always. Do your research, and don’t take things personally if your bottom line doesn’t change (aside from that lost $50). Hope this helps.

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